Statistically 60% of all decisions to make a purchase are made in the store itself. Maybe it is the staff’s friendly “Good Morning” that is the decisive factor, the grooming of your staff, the clear arrangement of shelves or the convenient layout of the store or altogether. Appealing shop-windows or a neat, friendly display could also make a difference in convincing a customer to make a purchase. Or maybe it is your shop assistants’ professionalism and friendly ways that makes the difference. In short, there are many factors that influence the outcome of a customer’s visit to your store.

Mystery Shopping means the unannounced and unnoticed inspection of one or more of your outlets by trained personnel who can perform as a shopper.

Our qualified Mystery Shoppers visit and review your outlet in the time span agreed on with you and review your outlet’s performance in regard to attributes set up by you. This is the most accurate way you gain valuable information on service and customer orientation of your staff, as well as the outer appearance of your outlet (cleanness, arrangement of shelves, store layout, etc.). Consequently you will be able to optimize your staff’s performance, evaluate your company proficiency level, develop and enhance your marketing strategy. Knowing about the performances of your different outlets can become a decisive advantage over your rival businesses. We are not going to state the obvious that everything will be done anonymously.

These visits, depending on results, may be followed by sales trainings and customer handling techniques. CCSOL offers training courses to all clients interested in improving their staff sales techniques.

What do we provide for the success of it?

Handpicked Mystery Shoppers, precision, reliability.

Quality of observation is, of course, essential, and not every shopper is suitable for every observation. Based on the target group defined by you we will pick our Mystery Shoppers to fit your average customer profile as much as possible.

Observation results are sent to an in-house quality checker within twenty-four hours, who then assesses the data provided by the Mystery Shopper on how extensively questions were answered and how definite the acquired data is. The final results will usually be accessible online within a further twenty-four hours.